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ADIDAS AT A GLANCE Employing more than 60,000 people in over 160 countries, we produce more than 850 million product units every year and generate sales of € 19 billion (all figures relate to 2016). These numbers alone can easily suggest that adidas is quite a complex organisation. True. But we keep things simple, lean and fast. And we will use this approach now to tell you what our company is all about. Ready ... set, go. ADIDAS AND THE "BADGE OF SPORT" No other brand has a more distinguished history and stronger connection with sport than adidas. It is our mission to be the best sports brand in the world. Everything we do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams and events. ADIDAS SPORT PERFORMANCE adidas Sport Performance is mainly targeting competitive sports. The division’s focus is primarily on innovation and technology. Target consumers range from sports participants at the highest level to those inspired by sport. Everything at adidas reflects the spirit of our founder Adi Dassler. His main objective back in those days already was to make athletes better, with innovation at the heart of all adidas Sport Performance products. To underline our credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that we don’t produce products for. adidas is everywhere where the best meet the best, such as the FIFA World Cup™ or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated. However, we are not just designing products for all kinds of sports. We are designing products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. We help them to achieve their peak performance by making them faster, stronger, smarter and cooler. ADIDAS ORIGINALS No matter how serious you are about sports – a sporting lifestyle does not end in the locker room. This is why we have adidas Originals, our sub-brand that brings our iconic DNA from the courts to the streets. For well over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand. To ensure sustainable success, adidas Originals has to keep up to date with and set trends as well as remain committed to serving consumer groups who are constantly looking for more options to express their individuality. ADIDAS NEO Teens and ‘digital natives’ live for the now. They are ready to go, discover their own way and style and NEO is all about their lives. The adidas NEO label is the sports fashion lifestyle label enabling teens to live their style. NEO is all about being open and engaged with teenage consumers, letting them enjoy experiences that only NEO can provide – this could be styling an outfit for Selena Gomez or being a part of the NEO collection created especially for the New York Fashion Week. ADIDAS COLLABORATIONS There are several collaborations that are part of the adidas Sport Style portfolio. Y-3 was born from the fusion of the seeming opposites of sport and style. Y-3 marks the collaboration between a sports brand and Japanese fashion designer Yohji Yamamoto. Porsche Design and adidas – two great brands dedicated to merging timeless design and sports functionality in an extraordinary product experience. The partnership between adidas Sport and Stella McCartney is a unique combination of highly technical products and a great fashion designer. FIVE TEN From downhill mountain bike racing to rock climbing, from wingsuit flying to kayaking, Five Ten makes footwear for the world‘s most adrenaline pumped sports. Five Ten is a leading and highly valued brand within both the technical outdoor market and the outdoor action sports community – especially when it comes to high-friction footwear. The “Brand of the Brave” has continuously been at the forefront of innovations and shares the same passion for athletes as we do at adidas. A perfect match. So next time you climb the Trango Towers, take the right footwear.


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